From the tool to the virtuality: motivation and styles of Internet users: the example of seniors
Year of publication: |
2002
|
---|---|
Authors: | Bergadaà, Michelle ; Hebali, Mohamed Jamil |
Published in: |
Internet applications in Euromarketing. - New York, NY [u.a.] : International Business Press, ISBN 0-7890-2032-7. - 2002, p. 41-69
|
Subject: | Internet | Konsumentenverhalten | Consumer behaviour | Motivation | Virtuelle Realität | Virtual reality |
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