From traditional roots to digital bytes : can digitalizing ESG improves Ghanaian rural banks' brand equity through stakeholder engagement, and customer loyalty?
Year of publication: |
2023
|
---|---|
Authors: | Sarpong, Francis Atta ; Sappor, Peter ; Nyantakyi, George ; Ahakwa, Isaac ; Agyeiwaa, Owusu Esther ; Cobbinah, Benjamin Blandful |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 10.2023, 2, Art.-No. 2232159, p. 1-37
|
Subject: | brand Equity | customer loyalty: Rural Bank | digital transformation: ESG practices | stakeholder engagement | Stakeholder | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Markenimage | Brand image | Landwirtschaftsbank | Agricultural bank | Indien | India | Markenführung | Brand management |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2232159 [DOI] hdl:10419/294521 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C., (2016)
-
Bakshi, Madhupa, (2014)
-
Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata, (2015)
- More ...
-
Sarpong, Francis Atta, (2023)
-
Sarpong, Francis Atta, (2022)
-
Sappor, Peter, (2023)
- More ...