From virtual to reality : the power of augmented reality in triggering impulsive purchases
Year of publication: |
2024
|
---|---|
Authors: | Hsu, Wen-Chin ; Lee, Mu-Heng ; Zheng, Kai-Wen |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103604, p. 1-13
|
Subject: | Augmented reality | Impulse buying | Stimuli-organism-response | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality |
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