From Web 2.0 to social CRM : the place and value
Pradeep Durgam
| Year of publication: |
2015
|
|---|---|
| Authors: | Durgam, Pradeep |
| Published in: |
Managing emerging technologies for socio-economic impact. - Cheltenham [u.a.] : Edward Elgar, ISBN 978-1-78254-787-7. - 2015, p. 354-375
|
| Subject: | Beziehungsmarketing | Relationship marketing | Web 2.0-Technologien | Web 2.0 technologies | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011317920