From websites to social media : exploring the adoption of internet marketing in emerging industrial markets
Year of publication: |
2017
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Authors: | Shaltoni, Abdel Monim |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 7, p. 1009-1019
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Subject: | Social media | B2B | Internet marketing | Compatibility | Relative advantage | Electronic marketplaces | Emerging industrial market | Organizational innovativeness | Competitor and customer pressure | Online-Marketing | B-to-B-Marketing | Business-to-business marketing | Social Web | Social web | Electronic Commerce | E-commerce | Internet | Lieferantenmanagement | Supplier relationship management | Website | Marketingmanagement | Marketing management |
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Shaltoni, Abdel Monim, (2017)
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Analysis of content creation in social media by B2B companies
Huotari, Lauri, (2015)
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Usability perspective on social media sites' adoption in the B2B context
Lacka, Ewelina, (2016)
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Electronic marketing orientation in the Small and Medium-sized Enterprises context
Shaltoni, Abdel Monim, (2018)
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E-marketing adoption in organizations
Shaltoni, Abdel Monim, (2006)
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The measurement of e-marketing orientation (EMO) in business-to-business markets
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