The measurement of e-marketing orientation (EMO) in business-to-business markets
Year of publication: |
2010
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Authors: | Shaltoni, Abdel Monim ; West, Douglas C. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 7, p. 1097-1102
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Subject: | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing | Großbritannien | United Kingdom |
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