Front and back‐stage strategies in service delivery in the hospitality industry

In today′s competitive environment, the question is no longer whether to have quality assurance programmes, but rather how to make these programmes work. With this in mind, presents a conceptual framework outlining the components of a quality assurance system in the lodging industry setting. Offers some practical recommendations and guidelines for implementation.

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Year of publication:	1995
Authors:	Yavas, Ugur ; Yasin, Mahmoud M. ; Wafa, Marwan
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 13.1995, 11, p. 22-26
Publisher:	MCB UP Ltd
Subject:	Competitive strategy \| Hospitality industry \| Quality assurance \| Quality programmes \| Service quality \| strategy

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/02634509510102147 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014946509