The New Frontier of Experience Innovation - Beyond the best practices of innovation lie its "next" practices. By synthesizing societal trends and early experimentation in companies such as General Motors, LEGO, Sony and TiVo, the authors paint a picture in which the locus of innovation will inevitably shift from products and services to "experience environments." Profitable company growth will ...

The future of competition : co-creating unique value with customers

Prahalad, Coimbatore K., (2004)

Die Zukunft des Wettbewerbs : einzigartige Werte mit dem Kunden gemeinsam schaffen

Prahalad, Coimbatore K., (2004)

Co-opting Customer Competence - Technology-enabled consumers are becoming cocreators of business value. Here's how new-economy companies can incorporate that customer competence into their business models

Prahalad, C.K., (2000)