Co-opting Customer Competence - Technology-enabled consumers are becoming cocreators of business value. Here's how new-economy companies can incorporate that customer competence into their business models
Year of publication: |
2000
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Authors: | Prahalad, C.K. ; Ramaswamy, Venkatram |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 78.2000, 1, p. 79-90
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