Frontiers : estimating the long-term impact of major events on consumption patterns : evidence from COVID-19
Year of publication: |
2023
|
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Authors: | Oblander, Shin ; McCarthy, Daniel M. |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 5, p. 839-852
|
Subject: | age-period-cohort model | causal inference | COVID-19 | customer relationship management | forecasting | persistence | Coronavirus | Beziehungsmarketing | Relationship marketing | Kausalanalyse | Causality analysis |
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