Frontiers : in-consumption social listening with moment-to-moment unstructured data : the case of movie appreciation and live comments
Year of publication: |
2020
|
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Authors: | Zhang, Qiang ; Wang, Wenbo ; Chen, Yuxin |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 39.2020, 2, p. 285-295
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Subject: | moment-to-moment data | unstructured data | social listening | live comments | consumption experience | online movie streaming | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Filmwirtschaft | Film industry |
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