Commentary on "Frontiers: spilling the beans on political consumerism: do social media boycotts and buycotts translate to real sales impact?"
Year of publication: |
2023
|
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Authors: | Lelkes, Yphtach |
Other Persons: | Liaukonytė, Jūra (contributor) ; Tuchman, Anna (contributor) ; Zhu, Xinrong (contributor) |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 1, p. 26-27
|
Subject: | boycotts | polarization | political consumerism | Konsumentenboykott | Consumer boycott | Social Web | Social web |
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