Frugal innovation in Brazilian multinationals
Year of publication: |
2021
|
---|---|
Authors: | Moraes, Itiel ; Borini, Felipe Mendes ; Oliveira Junior, Moacir de Miranda |
Published in: |
Innovation from emerging markets : from copycats to leaders. - Cambridge, United Kingdom : Cambridge University Press, ISBN 978-1-108-48686-6. - 2021, p. 300-324
|
Subject: | Frugal Innovation | Cost Innovation | Sustainable innovation | Open innovation | Catch-up Strategy | Brazilian Multinationals | Brasilien | Brazil | Multinationales Unternehmen | Transnational corporation | Innovationsmanagement | Innovation management | Innovation |
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