Frugality in Indian Context : what makes India a lead market for affordable excellence?
Rajnish Tiwari
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Tiwari, Rajnish |
| Published in: |
Lead market India : key elements and corporate perspectives for frugal innovations. - Cham : Springer, ISBN 978-3-319-46390-2. - 2017, p. 37-61
|
| Subject: | Lead-Markt | Lead market | Indien | India | Frugale Innovation | Frugal innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-46392-6-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011596681