Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Qin Sun
| Year of publication: |
2012
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|---|---|
| Authors: | Sun, Qin ; Spears, Nancy |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif : Univ, ISSN 1526-6133, ZDB-ID 21367553. - Vol. 13.2012, 2, p. 122-134
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010005117