Frustration Theory: toward an understanding of keyword search effectiveness and consumer responses
| Year of publication: |
2011
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|---|---|
| Authors: | Sun, Qin ; Spears, Nancy |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 21630057. - Vol. 10.2011, 1 (31.3.), p. 35-49
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