Functional, emotional, and social benefits of new B2B services
Marina Candi, Kenneth B. Kahn
| Year of publication: |
August 2016
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|---|---|
| Authors: | Candi, Marina ; Kahn, Kenneth B. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 57.2016, p. 177-184
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| Subject: | Service benefits | Functional benefits | Emotional benefits | Social benefits | Customer satisfaction | Service innovation | Emotion | Kundenzufriedenheit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.02.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011549606