Functional identities, resource integrators and the service-dominant logic
Jimmie G. Rondell; David Sorhammar
Year of publication: |
2010
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Authors: | Rondell, Jimmie G. ; Sorhammar, David |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 9.2010, 1, p. 19-36
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Subject: | Marketingtheorie | Marketing theory | Dienstleistung | Services | Service-Dominant Logic | Service-dominant logic | Ressourcenorientierter Ansatz | Resource-based view | Soziales Netzwerk | Social network |
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