Fundamentals of marketing
M. S. Raju ; J. V. Prabhakara Rao. Special Contrib. K. Madhavilatha
| Year of publication: |
2008 ; 1. ed.
|
|---|---|
| Authors: | Raju, M. S. ; Prabhakara, Rao J. V. |
| Other Persons: | Madhavilatha, K. (contributor) |
| Publisher: |
New Dehli : Excel books |
| Subject: | Marketing | Verbraucherverhalten | Marktsegmentierung | Marktforschung | Marketing-Mix | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 174 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-81-7446-623-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004928711