Fundamentals of Public Relations and Marketing Communications in Canada.
| Year of publication: |
2015
|
|---|---|
| Authors: | Babiuk, Colin |
| Other Persons: | Braun, Sandra L (contributor) ; Campbell, Wendy (contributor) ; Cooper, John E.C (contributor) ; D'Angelo, Marsha (contributor) ; Fleming, Ange Frymire (contributor) ; LaVigne, Mark Hunter (contributor) ; Carney, William Wray (contributor) ; Lymer, Leah-Ann (contributor) ; Coates, Mike (contributor) |
| Publisher: |
Edmonton : The University of Alberta Press |
| Subject: | Kanada | Canada | Deregulierung | Deregulation | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management |
| Description of contents: |
Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.
Table of Contents [gbv.de]
|
| Extent: | 1 online resource (537 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-77212-062-2 ; 978-1-77212-044-8 ; 978-1-77212-044-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012682768