Extent:
1 Online-Ressource (536 p.)
Type of publication: Book / Working Paper
Language: English
Notes:
Frontmatter
CONTENTS
Foreword
Acknowledgements
Introduction
UNIT ONE The Essentials
1 An Overview of Public Relations in Canada
2 A Brief History of Public Relations in Canada
3 Communications and Marketing Law in Canada
4 Ethics: Living Your Professional Values
5 Communications Theory and Application
UNIT TWO Marketing
6 Marketing: An Overview
7 The Changing World of Marketing Communications
8 Research Methods
9 The Communications Plan
UNIT THREE Fleming Elements of Public Relations and Marketing Communications
10 Writing for Public Relations
11 Advertising: A Primer for Public Relations
12 Proactive Media Relations
13 Digital Communications
14 Government Relations
15 Internal Communications
16 Crisis Communications
Appendix A: Sample Communiations Plan
Appendix B: Tips for Media Interviews
Glossary of Key Terms
Contributors
Index
In English
ISBN: 978-1-77212-062-2
Other identifiers:
10.1515/9781772120622 [DOI]
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014482072