Fundamentals of Public Relations and Marketing Communications in Canada
Year of publication: |
[2015]
|
---|---|
Other Persons: | Babiuk, Colin (contributor) ; Braun, Sandra L. (contributor) ; Campbell, Wendy (contributor) ; Carney, William Wray (ed.) ; Coates, Mike (contributor) ; Cooper, John E.C. (contributor) ; D'Angelo, Marsha (contributor) ; Fleming, Ange Frymire (contributor) ; LaVigne, Mark Hunter (contributor) ; Lemon, Danielle (contributor) ; Lymer, Leah-Ann (ed.) ; MacKenzie, Allison G. (contributor) ; McVean, Sheridan (contributor) ; Pitts, Charles (contributor) ; Scholz, David (contributor) ; Scott, Jeff (contributor) ; Sing, Charmane (contributor) ; Thurlow, Amy (contributor) ; Van Der Meer, Carolyne (contributor) ; VanHouten, Ashleigh (contributor) ; Wrate, Cynthia (contributor) ; Yue, Anthony R. (contributor) |
Publisher: |
Edmonton : University of Alberta Press |
Subject: | Kanada | Canada | Deregulierung | Deregulation | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management |
Description of contents: | Description [degruyter.com] |
Extent: | 1 Online-Ressource (536 p.) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Frontmatter CONTENTS Foreword Acknowledgements Introduction UNIT ONE The Essentials 1 An Overview of Public Relations in Canada 2 A Brief History of Public Relations in Canada 3 Communications and Marketing Law in Canada 4 Ethics: Living Your Professional Values 5 Communications Theory and Application UNIT TWO Marketing 6 Marketing: An Overview 7 The Changing World of Marketing Communications 8 Research Methods 9 The Communications Plan UNIT THREE Fleming Elements of Public Relations and Marketing Communications 10 Writing for Public Relations 11 Advertising: A Primer for Public Relations 12 Proactive Media Relations 13 Digital Communications 14 Government Relations 15 Internal Communications 16 Crisis Communications Appendix A: Sample Communiations Plan Appendix B: Tips for Media Interviews Glossary of Key Terms Contributors Index In English |
ISBN: | 978-1-77212-062-2 |
Other identifiers: | 10.1515/9781772120622 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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