Further Thoughts on CRM
Extent: | application/pdf |
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Series: | Research Paper. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:dgr:eureri Number ERS-2002-83-MKT |
Source: |
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Using CLV concept for marketing budgets allocation
Oyner, Olga К., (2013)
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Reexamining the market share-customer satisfaction relationship
Rego, Lopo L., (2013)
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Lee, Tong-Keun, (2016)
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Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type
Verhoef, P.C., (2004)
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The Effect of Members' Satisfaction with a Virtual Community on Member Participation
Langerak, F., (2003)
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The Theoretical Underpinnings of Customer Asset Management
Bolton, R.N., (2002)
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