Fusion : how integrating brand and culture powers the world's greatest companies
Denise Lee Yohn
| Year of publication: |
2018
|
|---|---|
| Authors: | Yohn, Denise Lee |
| Publisher: |
Boston : Nicholas Brealey Publishing |
| Subject: | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxvi, 214 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4736-7698-5 ; 978-1-4736-7699-2 ; 978-1-4736-7705-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758737