What great brands do : the seven brand-building principles that separate the best from the rest
Denise Lee Yohn
| Year of publication: |
[2014]
|
|---|---|
| Authors: | Yohn, Denise Lee |
| Publisher: |
San Francisco, Calif. : Jossey-Bass, A Wiley Brand |
| Subject: | Markenführung | Brand management | Erfolgsfaktor | Success factor | Markenpolitik | Marke | Unternehmenserfolg |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 262 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Great brands start insideGreat brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business. |
| ISBN: | 978-1-118-61125-8 ; 978-1-118-82440-5 ; 978-1-118-82433-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010242120