Extent: | VII, 262 S. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Great brands start insideGreat brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business. |
ISBN: | 978-1-118-61125-8 ; 978-1-118-82440-5 ; 978-1-118-82433-7 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010242120