Fuzzy DEMATEL approach to identify the factors influencing efficiency of Indian retail websites
Year of publication: |
2020
|
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Authors: | Gaur, Loveleen ; Agarwal, Vernika ; Anshu, Kumari |
Published in: |
Strategic system assurance and business analytics. - Singapore : Springer, ISBN 978-981-15-3646-5. - 2020, p. 69-84
|
Subject: | Customer experience | Fuzzy DEMATEL | Indian retail Websites | Online retail | Website | Einzelhandel | Retail trade | Indien | India | Fuzzy-Set-Theorie | Fuzzy sets | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
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