Co-creation : interface for online affective experience and repurchase intention
Year of publication: |
2021
|
---|---|
Authors: | Anshu, Kumari ; Gaur, Loveleen ; Gurmeet Singh ; Singh, Rabinder Gurmeet |
Published in: |
International journal of business and economics. - Taichung : Feng Chia University, ISSN 1607-0704, ZDB-ID 2573186-5. - Vol. 20.2021, 2, p. 161-185
|
Subject: | Online Customer Experience | Affective Experiential State | Online Repurchase Intention | Online Customer Satisfaction | Co-Creation | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Website | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
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