Fuzzy optimization and multi-criteria decision making in digital marketing

Anil Kumar (ABV-Indian Institute of Information Technology & Management, India), Manoj Kumar Dash (ABV-Indian Institute of Information Technology & Management, India), editors

"This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher.

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Year of publication:	[2016]
Other Persons:	Kumar, Anil (ed.) ; Dash, Manoj Kumar (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Online-Marketing \| Internet marketing \| Multikriterielle Entscheidungsanalyse \| Multi-criteria analysis \| Fuzzy-Set-Theorie \| Fuzzy sets

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Extent:	1 Online-Ressource (368 Seiten)
Series:	Advances in marketing, customer relationship management, and e-services(AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web A literature survey on the usage of fuzzy MCDM methods for digital marketing / Cengiz Kahraman, Ibrahim Yazıcı, Ali Karasan -- Fuzzy multi-criteria decision making methods for e-commerce issues / Mohamed Naili, Abdelhak Boubetra, Abdelkamel Tari -- Fuzzy structural models and based applications in digital marketplace / Anil Kumar, Manoj Kumar Dash -- Selection of customers for marketing campaign as a multi-criteria problem / Tadeusz Trzaskalik, Slawomir Jarek -- Selection of digital marketing tools using fuzzy AHP-fuzzy TOPSIS / Ümran Sengül, Miraç Eren -- Using DEMATEL to build decision model of online reputation management for improving the services of marketing / Ashutosh Yadav, Anil Kumar, Manoj Kumar Dash -- Enhanced selling on digital space via matching buyer and seller preferences using fuzzy MCDM method / Kedar Pandurang Joshi, Sivakumar Alur -- Some generalized intuitionistic fuzzy geometric aggregation operators with applications in multi-criteria Decision Making Process / Bhagawati Prasad Joshi -- Fuzzy and soft poly-optimization in the digital environment: examples / Wojciech Tarnowski -- Applying the fuzzy analytical network process in digital marketing / Patrick Kaltenrieder, Sara D'Onofrio, Edy Portmann -- Fuzzy nominal classification using bipolar analysis / Ayeley P. Tchangani -- A fuzzy-based decision support tool for appraisement of supplier's quality assurance practices / Chitrasen Samantra, Saurav Datta, Siba Sankar Mahapatra -- Multi-criteria decision making models for sustainable and green supply chain management based on fuzzy approach / Meysam Shaverdi, Iman Ramezani, Ali Asghar Anvary Rostamy -- Multi-criteria fuzzy analysis of competitiveness: comparative evaluation of regional development / Katsiaryna Navitskaya Also available in print.
ISBN:	978-1-4666-8809-4 ; 978-1-4666-8808-7 ; 1-4666-8808-4
Other identifiers:	10.4018/978-1-4666-8808-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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