Extent: | 590 S graph. Darst 19 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Wörterbuch ; Nachschlagewerk ; Reference book |
Language: | German |
Notes: | 1. Aufl. u.d.T.: Poth, Ludwig G. : Gabler Marketing-Begriffe von A - Z Nebent.: Kompakt-Lexikon Marketing |
ISBN: | 978-3-409-29890-2 ; 3-409-29890-8 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001680167