Extent: | 565 S. 19 cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Enzyklopädie ; Wörterbuch |
Language: | German |
Notes: | Literaturverz. S. 506 - 565 2. Aufl. u.d.T.: Poth, Ludwig G.: Gabler-Kompakt-Lexikon Marketing Nebent.: Marketing-Begriffe von A - Z |
ISBN: | 3-409-19890-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001395339