Extent:
565 S.
19 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Enzyklopädie ; Wörterbuch
Language: German
Notes:
Literaturverz. S. 506 - 565
2. Aufl. u.d.T.: Poth, Ludwig G.: Gabler-Kompakt-Lexikon Marketing
Nebent.: Marketing-Begriffe von A - Z
ISBN: 3-409-19890-3
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10001395339