Gabler Kompakt-Lexikon Marketing : 4.670 Begriffe nachschlagen, verstehen, anwenden
von Ludwig G. Poth ; Gudrun S. Poth ; Marcus Pradel
| Alternative title: | Kompakt-Lexikon Marketing |
|---|---|
| Year of publication: |
2008 ; 3. Aufl.
|
| Authors: | Poth, Ludwig G. ; Poth, Gudrun S. ; Pradel, Marcus |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Wörterbuch |
| Extent: | 504 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Enzyklopädie |
| Language: | German |
| ISBN: | 978-3-8349-0141-5 ; 3-8349-0141-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004924974