Extent:
XXIII, 921 S. : graph. Darst.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Enzyklopädie
Language: German
Notes:
1. Aufl. u.d.T.: Gabler-Marketing-Lexikon
ISBN: 3-409-29971-8
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10004211765