Gabler Lexikon Werbung : [A - Z]
hrsg. von Gerold Behrens ...
| Alternative title: | Lexikon Werbung |
|---|---|
| Year of publication: |
2001 ; 1. Aufl.
|
| Other Persons: | Behrens, Gerold (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Werbung | Wörterbuch |
| Description of contents: | Table of Contents [gbv.de] ; Description [bsz-bw.de] ; Description [gbv.de] |
| Extent: | VII, 476 S Ill., graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch |
| Language: | German |
| Notes: | Rückent.: Lexikon Werbung |
| ISBN: | 978-3-322-82857-6 ; 3-409-19963-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001587130