Gabler-Marketing-Lexikon
hrsg. von Manfred Bruhn ...
| Alternative title: | Marketing-Lexikon |
|---|---|
| Year of publication: |
2001 ; 1. Aufl.
|
| Other Persons: | Bruhn, Manfred (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Wörterbuch |
| Extent: | XX, 823 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Enzyklopädie |
| Language: | German |
| Notes: | 2. Aufl. u.d.T.: Gabler-Lexikon Marketing |
| ISBN: | 3-409-19971-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004675806