Taschenlexikon Marketing
Joachim Zentes
| Year of publication: |
1997
|
|---|---|
| Authors: | Zentes, Joachim |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketing | Wörterbuch |
| Extent: | 496 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Enzyklopädie |
| Language: | German |
| ISBN: | 3-7910-1165-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004313717