Gaining customer experience insights that matter
Janet R. McColl-Kennedy, Mohamed Zaki, Katherine N. Lemon, Florian Urmetzer, and Andy Neely
| Year of publication: |
2019
|
|---|---|
| Authors: | McColl-Kennedy, Janet R. ; Zaki, Mohamed ; Lemon, Katherine N. ; Urmetzer, Florian ; Neely, Andy D. |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 22.2019, 1, p. 8-26
|
| Subject: | customer experience | customer journey | touchpoints | marketing metrics | text mining | Beziehungsmarketing | Relationship marketing | Marketing | Konsumentenverhalten | Consumer behaviour | Text |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670518812182 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012005747