Moving the customer experience field forward : introducing the touchpoints, context, qualities (TCQ) nomenclature
Arne De Keyser, Katrien Verleye, Katherine N. Lemon, Timothy L. Keiningham, and Philipp Klaus
| Year of publication: |
2020
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|---|---|
| Authors: | De Keyser, Arne ; Verleye, Katrien ; Lemon, Katherine N. ; Keiningham, Timothy ; Klaus, Philipp |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 23.2020, 4, p. 433-455
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| Subject: | customer experience | customer experience management | customer journey | experience context | experience qualities | experience stages | marketing strategy | touchpoints | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Marketingmanagement | Marketing management | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670520928390 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391607