Gaining customer satisfaction through sustainable supplier development : the role of firm reputation and marketing communication
Year of publication: |
2021
|
---|---|
Authors: | Fan, Di ; Xiao, Chengyong ; Guo, Yujuan |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 154.2021, p. 1-19
|
Subject: | Sustainable supply chain | Sustainable supplier development | Customer satisfaction | Marketing communication | Secondary data | Panel data analysis | Nachhaltigkeit | Sustainability | Lieferkette | Supply chain | Kundenzufriedenheit | Marketingmanagement | Marketing management |
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