Gaining strategic marketing advantage
David W. Cravens
| Year of publication: |
1988
|
|---|---|
| Authors: | Cravens, David W. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 31.1988, 5, p. 44-54
|
| Subject: | Absatzplanung | Absatz | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003519758