Grundlagen und Methoden strategischen Marketings
Jean-Jacques Lambin. [Aus d. Franz. übers. von Friederike Kerger]
| Alternative title: | Le marketing stratégique <dt.> Le marketing stratégique <dt.> |
|---|---|
| Year of publication: |
1987
|
| Authors: | Lambin, Jean-Jacques |
| Publisher: |
Hamburg [u.a.] : McGraw-Hill |
| Subject: | Absatz | Hand- und Lehrbücher, Nachschlagewerke | Marketingmanagement | Marketing management | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XIV, 374 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 357 - 371 |
| ISBN: | 3-89028-086-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000716806