Game-changing strategies : how to create new market space in established industries by breaking the rules
Constantinos C. Markides
| Year of publication: |
2008
|
|---|---|
| Authors: | Markides, Constantinos C. |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Diversification in industry | Case studies | Barriers to entry (Industrial organization) | New products | Management | Strategisches Management | Regelverstoß | Erfolg | Beispielsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 222 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-27687-7 ; 0-470-27687-8 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004909184