Game in Africa : seizing the opportunity
Year of publication: |
2015
|
---|---|
Authors: | Luiz, John M. ; Townsend, Stephanie ; Beswick, Claire |
Published in: |
The changing dynamics of international business in Africa. - Houndmills, Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-1-137-51652-7. - 2015, p. 242-261
|
Subject: | Multinationales Unternehmen | Transnational corporation | Discounter | Discounters | Internationaler Markteintritt | International market entry | Afrika | Africa |
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