Games and advertisement: beyond banners and billboards
Year of publication: |
2007
|
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Authors: | Nieborg, David B. |
Published in: |
Information communication technologies and emerging business strategies. - Hershey, PA [u.a.] : Idea Group Pub. (an imprint of Idea Group Inc.), ISBN 1-59904-234-7. - 2007, p. 97-117
|
Subject: | Computerspiel | Video game | Social Web | Social web | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Welt | World |
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