Gamification and the online retail experience
Year of publication: |
2014
|
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Authors: | Insley, Victoria ; Nunan, Daniel |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 5, p. 340-351
|
Subject: | Gamification | Online retail experience | Online shopping | Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Computerspiel | Video game |
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