Gamifying employer branding : attracting critical talent in crisis situations like COVID-19
Neerja Kashive, Vandana Tandon Khanna, Kshitij Kashive, and Anuja Barve
| Year of publication: |
2022
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|---|---|
| Authors: | Kashive, Neerja ; Khanna, Vandana Tandon ; Kashive, Kshitij ; Barve, Anuja |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 4, p. 487-514
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| Subject: | Employer branding | gamification | sentimental analysis | serious games | text | Personalmarketing | HR marketing | Coronavirus | Computerspiel | Video game | Firmenimage | Corporate reputation | Personalbeschaffung | Recruitment | Personalmanagement | Human Resource Management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2021.2008575 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013178048