Gaming destination images : implications for branding
Year of publication: |
2010
|
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Authors: | Kneesel, Erin ; Baloglu, Seyhmus ; Millar, Michelle |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 49.2010/11, 1, p. 68-78
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Subject: | Las Vegas | Atlantic City (NJ) | Illinois | Connecticut | Destinationsmanagement | Destination management | Markenimage | Brand image | Marktforschung | Market research | Automat |
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