Ganzheitliche Markenführung von Messegesellschaften : eine stakeholderbezogene Markenidentitätsbetrachtung unter besonderer Berücksichtigung von Markenportfolios
Kathrin Jung
| Year of publication: |
2010 ; 1. Aufl.
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|---|---|
| Authors: | Jung, Kathrin |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Veranstaltungswirtschaft | Event sector | Markenführung | Brand management | Markenimage | Brand image | Stakeholder | Deutschland | Germany | Messeveranstalter | Markenpolitik | Portfoliomanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 348 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl. Leipzig, Graduate School of Management (HHL), Diss., 2010 |
| ISBN: | 978-3-8349-2160-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008661390