Ganzheitliche Marketingkommunikation im Internet : der Weg zur erfolgreichen Homepage
von Thomas Hartmann
| Year of publication: |
2006
|
|---|---|
| Authors: | Hartmann, Thomas |
| Publisher: |
Erlangen : PUBLICIS KommunikationsAgentur |
| Subject: | Marketingmanagement | Marketing management | Mobile Marketing | Mobile marketing | Website | Deutschland | Germany | Unternehmen | Online-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [books.publicis-erlangen.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 229 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. 217 - 218 |
| ISBN: | 978-3-89578-279-4 ; 3-89578-279-3 ; 978-3-89578-279-4 |
| Classification: | Neue elektronische Medien ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003356181