The nature and extent of environmental sustainability advertising in magazines in a developing market
Sibusiso Ndlovu and Debbie Ellis
| Year of publication: |
2022
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| Authors: | Ndlovu, Sibusiso ; Ellis, Debbie |
| Published in: |
International journal of innovation & sustainable development : IJISD. - Genève [u.a.] : Inderscience Enterprises, ISSN 1740-8830, ZDB-ID 2493770-8. - Vol. 16.2022, 3/4, p. 372-399
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| Subject: | sustainability advertising | advertising appeals | message explicitness | message elements | South Africa | magazine advertising | sustainability knowledge | green advertising | Werbung | Advertising | Nachhaltige Entwicklung | Sustainable development | Südafrika | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Öko-Marketing | Green marketing | Online-Marketing | Internet marketing | Nachhaltigkeit | Sustainability |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJISD.2022.123889 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319666