Gatorade All*Stars : a "fast" two-phase market expansion strategy for PepsiCo in Malaysia
Year of publication: |
2007
|
---|---|
Authors: | Naughton, Brendan P. ; Ryan, William V. ; Eshelman, David L. ; Smith, April M. ; Sillup, George P. |
Published in: |
Emerging business theories for educators and practitioners. - Newcastle : Cambridge Scholars, ISBN 1-84718-367-0. - 2007, p. 233-248
|
Subject: | PepsiCo Inc. | Getränkeindustrie | Beverage industry | Internationaler Markteintritt | International market entry | Malaysia |
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