Gautam Mahajan, Total Customer Value Management: Transforming Business Thinking. New Delhi: Response Books (Business Books from SAGE), 2011, 326 pp., Rs 450 (ISBN: 978-81-321-0312-7 [PB]).
Year of publication: |
2011
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Authors: | Banerjee, Mohua |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 20043545. - Vol. 12.2011, 3, p. 484-486
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Saved in:
Saved in favorites
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